Foundry DST Launches as Oklahoma's First County-by-County Message Intelligence Tool
The tool maps anticipatory sentiment across all 77 Oklahoma counties delivering confidence-rated, analyst-guided intelligence before a message, campaign or policy position ever goes public
OKLAHOMA CITY (May 8, 2026) — Oklahoma is not one audience, and for the first time, organizations and communications professionals who operate here have a tool built around that fact. Foundry DSTSM launches today as the first intelligence capability purpose-built to map anticipatory sentiment across all 77 Oklahoma counties, county by county, before a message ever goes public.
For decades, Oklahoma communicators have known the state’s complexity in their bones, from agencies and energy companies to government offices, public health organizations, and tribal and advocacy institutions. What works in Oklahoma County can fail in the panhandle. A frame that moves Tulsa can actively alienate Woodward. But without a way to prove it on a slide, to a stakeholder, before a campaign is launched, the correction came after the damage was done. Foundry DST is built for that gap.
“Communications professionals have always known their state is nuanced. They’ve lived it in every campaign, every announcement and every high-stakes decision they’ve had to make,” said Hart Brown, President, AI & Transformation at Saxum. “What they have not had, until now, is a way to prove it before the launch, before the spend and before the room. Foundry DST gives them that: a way to see where a message will hold, where it will break and how to strengthen it before trust is lost and money is spent.”
Where Oklahoma Intelligence Is Made
Foundry DST functions as a “decision support tool,” built not to predict the future, but to help teams make consequential communications decisions with greater confidence, grounding messages in evidence rather than intuition alone. The tool maps sentiment statewide in minutes, not weeks, and unlike traditional research methods, it does not stop at diagnosis.
The tool analyzes any message, including text, image or video, and returns a Green, Yellow or Red sentiment classification for each county, along with a confidence score and narrative reasoning. When a county shows resistance, the system identifies specific frames that work, flags language to avoid, and delivers optimized rewrites designed to move red counties toward yellow and yellow toward green. Analyses can be refined and re-run through multiple iterations in a single session, replacing the one-shot, six-week research cycle with something communicators can use and defend.
The result is a presentation-ready, confidence-rated intelligence output built to be shown to a board, a client or a legislative committee, delivered not through a dashboard, but through a dedicated expert analyst who interprets the results and works through the implications alongside the team.
Built for Oklahoma By Oklahomans
What makes Foundry DST defensible is not the technology alone. It is what the technology runs on.
At the core of Foundry DST is a proprietary Oklahoma FactBook, a 77-county dataset built on 24-plus dimensions per county and shaped by intelligence from 33 tribal counties and 39 federally recognized tribes. It draws on layers of Oklahoma-specific intelligence accumulated over 20 years of actual Oklahoma relationships, not just census data, not scraped feeds, and incorporates real-time trend signals and news cycle integration in every run. That foundational intelligence is built here, not adapted here, and grounded in the actual complexity of how Oklahoma communities, issues and constituencies respond.
The system runs three independent AI models in parallel, with outputs statistically normalized into a single view, a design that reduces hallucination risk and flags outputs with high inter-model variance for human review before delivery.
No other platform can replicate that combination. Rebuilding the underlying data infrastructure alone would require an estimated $75,000 to $100,000 and years of time. Replicating the relationships behind it would take longer.
The Problem Most Research Can't Solve
Oklahoma’s 77 counties span a 383-to-one population range. Polling exists, but standard statewide averages obscure the county-level variance that determines whether a campaign succeeds or fails. Traditional research methods cost $9,000 to $40,000 per round, require up to 16 weeks to field, and offer a single result, with no ability to refine or re-run.
Foundry DST was designed specifically for that gap. It is not a polling replacement. Polling is backward-looking, and Foundry is forward-looking. It is not a social listening tool. It analyzes messages before they exist publicly. It is not a self-serve platform with an Oklahoma filter layered on top. It is Oklahoma-native by design, and no other intelligence capability in this market offers an iterative, county-level message testing loop at any price point.
For Communicators Who Cannot Afford to Miss
Foundry DST is built for experienced Oklahoma communicators who understand that a wrong message in the wrong county is not a minor inefficiency. It is a reputational event, a legislative loss, or a community relationship that takes years to rebuild.
“Communications leaders are being asked to make faster decisions with less room for error and far more scrutiny around every choice,” Brown said. “Foundry DST is built for that environment. It gives communicators the documented, defensible intelligence to back decisions they’re already making in high-stakes rooms, on tight timelines, with stakeholders who want evidence, not instinct.”
Foundry DST is developed and offered by Saxum, whose communications work in Oklahoma spans public health, energy, government affairs, tribal partnerships, and other complex, multi-stakeholder environments. Engagements are expert analyst-guided, not self-serve. Every run is reviewed through Oklahoma judgment, not just software output, and the organizations that move first will continue to compound an advantage that new entrants cannot easily close.
For more information, visit FoundryDST.com.